tag:blogger.com,1999:blog-10931739.post8752312016859739290..comments2023-12-11T15:35:23.779-08:00Comments on Pulp 2.0: Digital Neanderthals Revisited, Connected and SharedCunninghamhttp://www.blogger.com/profile/07137025404327426886noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-10931739.post-78321989529371486882010-05-17T18:44:05.819-07:002010-05-17T18:44:05.819-07:00Jon - Hollywood is filled with "hurry up and ...Jon - Hollywood is filled with "hurry up and wait."Cunninghamhttps://www.blogger.com/profile/07137025404327426886noreply@blogger.comtag:blogger.com,1999:blog-10931739.post-84592509606906425932010-05-17T18:38:48.703-07:002010-05-17T18:38:48.703-07:00And that's exactly the point of "branding...And that's exactly the point of "branding", isn't it? You build an easily recognizable property that can be applied to a variety of different formats. Why companies aren't leaping to apply their brands to the new digital formats is beyond me.Jon Mollyhttps://www.blogger.com/profile/16066840293920456725noreply@blogger.comtag:blogger.com,1999:blog-10931739.post-42245265180451788652010-05-14T13:57:28.147-07:002010-05-14T13:57:28.147-07:00Fun is a good word for it.
As I've always th...Fun is a good word for it. <br /><br />As I've always thought this is a tremendous marketing opportunity for companies to breathe new life into their movies...especially those that haven't performed. <br /><br />Joe Konrath was talking about testing his book covers for his Kindle editions and the same concept applies here. How many good movies have been saddled with bad titles and marketing? Plenty! <br /><br />(I know, because I've been guilty of this myself).<br /><br />I think part of the reluctance is based on the idea that the internet isn't paying all that much. However if studios are currently looking at the internet streaming world as a support system or transition platform for physical DVD sales then it only makes sense for the key art to be reformatted for optimum consumer response...<br /><br />And yet...Cunninghamhttps://www.blogger.com/profile/07137025404327426886noreply@blogger.comtag:blogger.com,1999:blog-10931739.post-10344178072505826492010-05-14T13:40:19.118-07:002010-05-14T13:40:19.118-07:00Most adaptions would simply be reductions, sort of...Most adaptions would simply be reductions, sort of like finding the log line for a movie. You'd basically go from http://www.zml.com/content/covers/41491_3.jpg to http://rookery9.aviary.com.s3.amazonaws.com/3932500/3932635_370b_625x625.jpg<br /><br />The FUN (and possibly a steady flow of petty cash) would be in resurrecting all those lost gems and duds in company back logs...T. B. Backhttps://www.blogger.com/profile/14842980280213589598noreply@blogger.comtag:blogger.com,1999:blog-10931739.post-81453087700448805962010-05-13T13:00:30.355-07:002010-05-13T13:00:30.355-07:00Fair point, however what I'm suggesting isn...Fair point, however what I'm suggesting isn't a total rethink of a key art but a reformat(That is unless there are circumstances which dictate a total rethink like bad sales). Key art is reformatted or chucked aside entirely for DVD all the time. <br /><br />You can still be consistent in your look even if it's in a different 'container.'Cunninghamhttps://www.blogger.com/profile/07137025404327426886noreply@blogger.comtag:blogger.com,1999:blog-10931739.post-60632858247808245732010-05-13T12:52:43.678-07:002010-05-13T12:52:43.678-07:00This comment has been removed by the author.Jon Mollyhttps://www.blogger.com/profile/16066840293920456725noreply@blogger.com