Wednesday, July 11, 2007

Laws are Made To Be Broken (or at Least Bent)

Mark Cuban puts forth another post about video on the web, and how it differs from traditional broadcast models.

It has me pondering his theories based on Metcalfe's law. It means rethinking models of content and how "the medium is the message."

Edit to add:

Okay, can't leave this one alone as content is getting shorter and shorter - what I like to call "byte-size entertainment" (credit to Wired mag for that). D2DVD movies went to 90 minutes because that's what a standard DVD-5 disc could hold along with some extras... movies changed to meet that running length.

Now with broadband-width restrictions, content on the web is shorter and shorter (general rule - there are exceptions). Also, the idea of "destination-viewing" has changed so the "value" of the content model has changed. This plays into the whole "serial content" model as people will know to come back for more - thus added value overall. Those returning viewers add vale to the eventual collection of webisodes onto a DVD.

So building destination viewing and portability (range?) through a variety of web access portals is the most desired in terms of value. Add to that - merchandisability (is that a word?) and fluidity (translating the content through a variety of media - books, comics, art, music, etc...) to further add value.

Destination viewing + Portability + Merchandisability + Fluidity = Genre Entertainment?

No comments: