Everyone has a story - their story - that makes them unique amidst their peers. When you hear them tell their story you become involved and caring and understanding - it affects how you feel about that person...or even that company...or that product.
Two very smart screenwriters, Richard Maxwell and Robert Dickman figured out that everyone has a unique story to tell and if everyone "discovered their story," and learned to tell it effectively, then it would affect how people perceived them. In other words:
Maxwell and Dickman brought the art of the pitch to the boardroom and to business.
The two have written down their experiences and analyses of pitching in an amazing book called THE ELEMENTS OF PERSUASION (Harper Collins publishers) . It is a book I recommend not only to writers, but to career-minded people of all sorts. Inside are real world examples and concepts of how story affected someone's business in both a positive and negative manner. You'll learn how a story is constructed, and take a simpler look at the must-have elements of any good story.
By using the exercises in this book you'll learn your unique story and how to pitch it to everyone you meet. You'll be able to brand yourself in their minds and be that memorable guy who really held everyone's interest instead of that great writer who was kind of shy and sad.
End of story.