Wednesday, March 19, 2008

Niche Players Will Have Their Say in DVD Future

In an article this morning from Content Agenda:

Consumers will spend $1.1 billion by 2012 buying DVDs manufactured on demand (MOD) in stores and online in the U.S. and Europe, according to a new report to be released tomorrow from research firm Screen Digest.

Almost two-thirds of the spending on MOD, $665 million, will be new revenue, while the remainder will replace traditional DVD spending, according to the report, “On-demand Media: Re-inventing the Retail Business Model.” MOD is also referred to as on-demand media.

What this means for those of us in the independent realm is that there will be a place for our movies and tv shows and other media in the marketplace of the future.

One of the problems the indies have always had is the fact they were squeezed off the shelf by the big studios and their big box sets. Now, with manufacturing on demand, the playing field is leveled and our audience - the pulpsters, the gorehounds, the Krimi-lovers, the creature feature afficionados - will be able to find our wares right alongside the bloated big budget blockbusters...

Because it's all a matter of ones and zeroes.

Read the article and start thinking about the implications: You make a movie, you upload a movie, your promote a movie (with free podcasts, magazines, message boards), you arrange to have a theatrical screening or gathering for your movie, you sell your movie online and as a DVD.

All from your home computer system, and with no manufacturing costs to you, the creator.
You are the creator, the producer, the marketer, the distributor, and the final say in how your movie reaches its intended audience.

That to me says "efficiency" and "purity of vision." The "Made-to-Order" system (which revolutionized computer sales) taken to its logical conclusion.

Gawd, I have a lot of work to get done so I can capitalize on this.

Care to join me here in the future?

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