Monday, March 31, 2008

Now This is an Interesting Convergence...

Courtesy of Content Agenda and The NY Times:

LOS ANGELES — Microsoft, seeking to expand offerings on its Xbox 360 console, has reached an agreement with a company headed by Peter Safran, the veteran Hollywood producer and talent manager, to produce original shows for distribution on the system.

Through his Safran Company, Mr. Safran represents clients like the actor and producer Sean Combs (“Monster’s Ball”), the actor and writer Nia Vardalos (“My Big Fat Greek Wedding”) and the filmmakers Jason Friedberg and Aaron Seltzer (“Epic Movie”). Mr. Safran founded the company in 2006 after leaving Brillstein-Grey Management.

Speaking by telephone last week, Scott Nocas, global marketing manager for programming of the Xbox Live entertainment service, said he expected similar deals to follow. “We definitely look at this as the first of many,” said Mr. Nocas.


Making and distributing movies using technology derived from gaming... cool. Itunes had better watch out.

1 comment:

Shawna said...

Um...Bill? I told you about this WEEKS AGO.

Catch up.