From Content Agenda:
The U.S. version of the story revolves around a haunted Los Angeles apartment complex and the missing 10-year-old daughter of an architect who battles the building's unseen evil forces. Tenants from all over the world who get caught up in the global intrigue.
The Japanese version begins with a murder mystery that a Tokyo high school girl tries to solve.
Future versions of the mystery are planned for Korea, Israel, the U.K., France and Thailand, with the international casts involved in the globetrotting narrative.
Series will start with five episodes of 11/2 to three minutes. Viewers will be able to email episodes of the show; installments will also be syndicated to sites such as Facebook, MySpace and YouTube.
Aoyagi intends to distribute content to mobile phones and adapt the plot as manga graphic novels. She also hopes eventually to develop the property into a full-length feature. "It's like a full-fledged pre-release campaign, with each story in every country serving as a trailer for the movie," Aoyagi said.
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