Friday, August 15, 2008

Sony PSP: The New Pulp Media Option

From Video Business:

"Sony Computer Entertainment is taking another stab at establishing the PlayStation Portable as a film viewing device, by lowering title prices, signing studio deals to license content and making digital copies playable on the hand held system."

That's cool. That's fine.
But then they unload this little bit of business which shouts, "OPPORTUNITY!"

"Additionally, Sony wants to release titles that narrowly appeal to young men, who make up 92% of PSP owners. Its core demographic is the 15- to 17-year-old male teen.

“The biggest issue with UMD was the lack of creating for a targeted demo,” said Koller. “When we first launched, it was a difficult sale. I don’t think it’s a big stretch to say that a 16-year-old doesn’t have a lot of discretionary income. … We were offering UMDs that were more expensive than DVDs at the time. And we want content that is in line with what the demo is asking for, action and comedy … not romantic dramas.”

SPHE, for instance, has set Prom Night and Don’t Mess With the Zohan to bow on UMD on Aug. 19 and Oct. 7, respectively."

Follow my thinking here little pulpsters because this is the future of entertainment. As great as TV and movies are as money-makers, the gaming community trumps them all. So why not make movies and so forth that kids can download / own for their PSP?

What we have to do (with a frikkin' vengeance no less) is to quit thinking that TV, and Theatrical and DVD are the ONLY game in town for creating cool entertainment. We are now living in an era where major stars are working in different media all the time - Rosario Dawson in GEMINI DIVISION. Samuel L. Jackson voicing AFRO SAMURAI. Bruce Willis adding his voice to games. Neil Patrick Harris becoming Dr. Horrible.

It's only a matter of time when name talent both in front of and behind the camera are doing media exclusively for download first...or exclusively for PSP first... or exclusively for theme parks...whatever. It is exactly the same thing that happened back in those "good old days" when name movies stars went and did television series. Initially looked down upon, but then accepted as a media in which good work can be achieved and appreciated.

Somebody IS (creating?) going to create a video game movie exclusively for the PSP. Or an action movie which will be made into a video game. Or a toy-based movie (ahem, G.I. Joe?)...

Or a pulp or comic based movie.

And those 15-17 year olds will reward them (maybe you) for it.

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