Whedon Speaks on Dr. Horrible...

Here.

There is a lot of goodness in this interview with actual numbers and returns and "How I did it" information... but here's the heart of it:

Knowledge@Wharton: What advice would you give to someone starting out that wants to make an independent film or web content? How can they get their work seen? How can they generate enough revenue to do another one?

Whedon: The fact of the matter is, if somebody has a story to tell there is no reason at all that they should not be telling it. The quality of the material that exists — I’m talking about the physical [equipment] like the cameras — [allows you to do] things that could not be done when I was a kid for almost nothing.

People aren’t going to the Internet to look for IMAX [large screen movies]. They’re going to look for things that shock and delight and surprise and upset and all that good stuff. They’re going for the most basic story.

A lot of people sit around and go, “How can I get this made?” The only answer is: By making it. By borrowing someone’s camera. By buying a camera. They come cheap and they work well. And if you know where to point them — and the person that you point them at is saying something interesting — that’s it! That’s how it works.

I can’t stress enough that I believe the best thing in the world is for everybody who feels like they have a story to tell, to tell it.

Which dovetails into something from our good friend John Rogers over at Kung Fu Monkey:

All in-house (see above.) Welcome to the future of television. Everything under one roof. When we began working on Leverage, the Electric Entertainment offices were on a studio lot. Across the way, a giant steel and glass building was under construction - a new post house. I idly asked Mark Franco, our VFX supervisor, what they did in that building. "Everything we do on six Macs," he answered.

"So that's not the future of visual effects?" I asked.

"John, the future of visual effects is four guys in a garage with a bong."

Read about the VFX from six Macs for LEVERAGE here.