But here's how it relates back to us..."What else does it do?" applies not only to the technology but to the media. We have a generation that's going to read books, but they will be books with built-in links to other media. They will be videos with built in blog pages that take them in new story directions (background, alternatives, expansions), or webcomics with soundtracks. Toys with built in wifi.
You want to appeal to today's readers with your media? Then understand you aren't appealing to just readers or viewers...
You have to create something that appeals to users. That dear fiends (not a misprint) is a whole new ball game.
More on this tomorrow.