The Canon 7D -- $1700 for the basic camera
Magic Bullet Mojo -- $99 bucks
And here are the results when you mix the two:
The ability to shoot and color correct a film for less than $2500?
That's the win.
Or as Eric put it:
Does this mean we're going to see a whole slew of films at festivals and on-line shot with Canon EF 50mm f/1.2 lenses with perfect skintones and greenish shadows?
Is that a bad thing?
I, for one, love shallow depth-of-field lensing with poppy color contrast processing that separates people from backgrounds.
The look I went for on the "Perya" footage was a 35mm slide film cross-processed type image. Punchy, vibrant colors with an emphasis on gorgeous skintones.
It's a great time to making images that move.
I, for one think that this is what's been needed in indie film for a long time - someone to put some color into it. Nothing sickens me more than when I see these grey blobs of meat puppetry moving across screen. I want some sharpness, some color, some sense of lighting design and sense of production value.
And at these prices there's no excuse not to color correct and enhance the storytelling capabilities of the images you are capturing in your camera. I talk to so many filmmakers every day who tell me they want their film to look indie , grainy and so forth.
They think it's edgy, experimental (emphasis on those last 2 syllables) or counterculture.
Do you know what are they really telling the buyers overseas who purchase these movies?
That their movie is cheap.