“The focus is going to be on content creation and participation,” a technologist with close ties to Apple told Wired.com. “If the tablet is going to be an answer to things like the Kindle, which are purely about consumption, what you’re going to see is Apple is going to be full-blown about creation.”
There's no doubt (at least in my mind) that this is a game-changer:
Then, instead of deploying that content on a website and asking for donations or trying to sell ads, creators could deploy their web pages-cum-e-books to the iTunes store, where a built-in retail apparatus takes care of collecting payments as small as $1 while Apple holds on to what looks like a reasonably small 30-percent cut.
A recent Wall Street Journal story suggests that Apple is in last-minute negotiations with book publishers, urging them to adopt a model where most books are priced at $13 or $15, instead of the $10 that prevails on Amazon’s Kindle e-book store.
By distributing through iTunes, creators would have access to users on any of Apple’s platforms, including the iPhone, iPod Touch, MacBooks, desktop PCs, or possibly even the Apple TV. Even more significantly, iTunes users on Windows PCs would also be part of the available market.
And sure, that content will no doubt look good on a tablet, too. Our guess is the tablet will have exclusive functions for displaying iTunes book content in a special way, which will be one of the gadget’s main selling points (among other new, yet-to-be-known features, of course).
In one fell swoop, a move like this would give content creators easy-to-use and powerful tools for creating interactive content, and give them a way of making a living from it, too.