Absolutely.Gemma is there, just because she has caught my fancy of late...
This IS the era of Pulp 2.0 -- where fast, cheap entertainment anywhere and everywhere is truly possible.
And not just text/print, but video, audio, games and a whole host of other media going straight from the source to the audience with few "middle men" in between.
This is the future happening right now.
PS. Better profit margin, fewer expenses, better distribution.