Straight from the Asylum's Mouth

Post to be found here, but I'm going to slice  a healthy bit of it because it sums up a lot of what we are doing with Pulp 2.0 (in books and other Top Secret things):

The real definition of an Asylum movie is a movie that has already been sold before we ever make it.

It’s as simple as that. The Asylum has been around for more than a decade because we have always followed the market. For years we were known as a “horror company,” because, at the time, that’s what buyers wanted. Then we became the “mockbuster” company, because like it or not, movies that are similarly themed to other movies, do really well on DVD.

And now we’re in a transition period again. I don’t know whether we’ll become the “Syfy” company, or the sexy comedy company, or the “company that only makes movies that start with numbers,” but I can promise you that the bottom line is that we’re going to make the films that our buyers want us to make.

So our critics and competitors can keep talking about “quality,” and keep assuming that they’re smarter than all the people who actually buy and rent films.
We’re just going to keep making movies.

And you may want to read this as well.