Pulp is not a medium...it's an extra large.
He's right: the sound is very important. Bad sound can ruin a entire production without chance of redemption
I hope they make a gazillion bucks. I'd much rather make post-apocalyptic movies than apocalyptic ones! ;-)
Even more awesomely informative and from the same guy: http://www.youtube.com/watch?v=1IK1WJ-oveE
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