Wednesday, July 21, 2010

The Future Has Numbers Attached or How Netflix is Kicking Ass

From our friends at NewTeeVee who site WSJ sources:


Netflix continues to see its subscriber numbers and earnings increase due to strong interest and customer adoption of its Watch Instantly streaming service. With more than 60 percent of users logging in to stream videos, Netflix blew away Wall Street earnings estimates and looks to continue its strong growth throughout the rest of the year.
Nearly 2/3rds of Netflix subscribers stream video... 

Soon, movies will be D2Netflix  and D2iPad. 
The numbers don't lie. 


10 comments:

Andrew Bellware said...

And at the same time they're locking out independent film, even for streaming only! Somebody outta smack 'em! ;-)

Cunningham said...

At some point in the future however, critical mass will bring about a shift in that way of thinking. They will become more like Apple in their dealings.

Why?

Because there will be money in it.

You can currently get on Netflix through partners like Indyflix (or is that Indieflix), but yes the process of going through an aggregator is a pain.

Deka Black said...

Totally agree with you, Bill. In this world (well, at least in your world), the way of achieve what big companies do something is proove wtehere is money in the affair.

Andrew Bellware said...

Ha! You have much faith in big companies doing what you think will make them money! ;-) They might surprise you and do nothing of the kind...

Cunningham said...

Well, the competitors in all this will be the Apple Itunes and Applications whereby you can watch movies on Ipod, Touch, Mac Computer or IPad.

Then you have Netflix which is cornering movies and allowing users to stream to computer, set top Box, Playstation, XBox, etc...

The difference between the two is that Apple has thrown open its doors to allow others to use their platforms to sell goods - they have become the software store, news stand, book store, video game store. More products available with minimal bandwidth costs = the win.

Netflix is the digital version of your corner video store. They are growing (5m new subscribers in a year) and growing...

But the component that sets Apple above them is their marketplace business model. They have an almost constant flow of new products coming in.

Now Netflix may be content to be #2 in this scenario, but remember what happened to all those video stores a few years ago as they remained content...

They died out, or that had to commit major financial surgery to attempt to hang on. (Blockbuster I am looking at you).

Reed Hastings, CEO of Netflix isn't going to do that. Don't you ever believe he's going to sit back. Especially when Netflix has built their business on customer service.

They're going to stream more and more - it's faster, cheaper for them and more efficient for the consumer. It's been part of their business plan all along.

And as they stream movies and shows, and get better at it they will have to add depth to their library of titles. That means more slots for indies.

Andrew Bellware said...

Glad you're so sure of the future! ;-)

Cunningham said...

No, I'm just a student of history...

Harlan said...

I'm in Pre-Production in a scifi/action flick. DVD sales are a part of the plan, but I'm honestly concentrating way more on a marketing campaign aimed at getting to iTunes, Netflix and direct download from us.

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