"What's the secret of making money in indie film, Bill?"
"If everything's for free, or so cheap - how can I compete? How can I make money too?"
It's really simple. [It is, and don't try and deny it.] You can obfuscate it all you want with terminology and reports and graphs...but the underlying business plan is simple, clear and direct....
And here it is in two parts:
1. "The only film that an independent can make and survive with is a film that the major producers cannot or will not make." -- Herschell Gordon Lewis
2. "You want to get your indie movie into the hands of its audience, then you have to deliver it to where they are and not expect them to come to you" -- Bill Cunningham
Anything above and beyond this is frosting. This is the poundcake.
This is your business plan.