Latinos more likely to download movies and music.
"Content providers have an opportunity to take advantage of a Latino population whose adoption of the Internet has grown at a faster pace over the past five years then the general population, and whose adoption of broadband is increasing lockstep with the rest of the country. About 54% of Latino consumers used the Internet last year, compared with 69% of the overall population.
"Younger Hispanics are avid content downloaders," according to a statement from Scarborough, a joint venture between Nielsen and Arbitron. "Downloaded material—from videogames to podcasts—could be a way that Hispanics are interacting with media content for the first time."
As good an excuse as any to make a cool lucha-styled movie. You up for it Drew ? (after we get done with this one we're currently working on of course!)
