Edit to re-attach poster image. I just saw an interesting bus banner for TWILIGHT -- the movie that premieres this weekend.
It's an indicator that there is hope for the movie industry in terms of understanding and marketing to their audience(s).
So what's different about this bus banner?
There are no cast credits -- only who wrote it and who directed it.
They didn't show the casts names because the audience doesn't care.
The audience cares about the characters - Edward, Bella, et al... and their story. Not necessarily the actors.
Hmmmm....curiouser and curiouser.
(as well as a really good sign for those of us who work with folks who aren't necessarily classified as "stars." )
