Wednesday, September 23, 2009

And Who Didn't See This Coming?

From our friends at Tubefilter:

The Dr. Horrible’s Sing-Along Blog sequel rumors have been flying since days after the web musical premiered online last summer. Still, despite strong desire from fans and the cast themselves, there wasn’t any movement on the ‘Dr. H 2‘ mostly due to creator Joss Whedon’s primary commitment to his FOX series Dollhouse. But this week there’s new confirmation that the project is moving forward.

During a conference call to promote the new season of Dollhouse, Whedon somewhat officially confirmed that a sequel is going to happen:

The main question, he says, is whether he does it “on a shoe string again” or goes bigger budget and “invites other people into the process.” Either way, he promises that it won’t affect the storyline. (via TV Guide)

In terms of those “other people in the process,” we do hear that Whedon is shopping a digital studio proposal around Hollywood, including to the major studios, looking to raise investment in the $5 million range, according to sources. The unnamed Whedon studio will apparently look to produce four original web series a year, two of which will be directed by Whedon himself. One of those two will be the above mentioned Dr. Horrible sequel.

Hell - Might as well just paste it all up:

By Tubefilter Research estimates, the Streamy-winning show grossed just under $2.5 million, a number that was later reported by in a recent Forbes feature on Whedon. With a production budget just over $200,000, that’s not a bad return on investment (12x). But the question remains can he strike web gold again?

Dr. Horrible's Sing-Along Blog DVD on AmazonThe revenue was largely driven through digital download sales at iTunes partly by accident as the initial release took down the free streaming version on the Dr. Horrible site itself. This, and the short initial window on Hulu caused thousands of fans to pay the $3.99 for the full season. Then there was the highly touted DVD release right in time for the holidays that featured the artfully crafted musical cast and crew commentary. The business model proposed for the new studio would follow that same paid-download and DVD model.

As for the title of Dr. Horrible’s new season, it’s anyone’s guess at this point. The NY Post unsuccessfully tried to sneak it out of Nathan Fillion during an interview about Castle, though Fillion did say he knew what it was.

Also to be determined is whether or not web star Felicia Day will return in some way after her character Penny was killed in the show’s surprising finale. This is Whedon we’re talking about here and who knows, it’s possible Penny could return, as one fan postulates, as Dr. Horrible’s evil clone/robot girlfriend.

A good first step.

But what's interesting are the recent opposing articles articles by the Hollywood Reporter and by Variety. HReporter taking the position that the "Long Tail" isn't working, and Variety showcasing Whedon as someone who caters to a niche.

So which is it? If the Long Tail isn't working and you can't make a profit from a niche (or rather people don't flock to niches as previously thought), then how does Whedon, who Variety characterizes as never having a "hit tv show" able to make his niche work and find financing? How is he able to make $2.5 M from a $200K investment and share that with everyone involved?

I think that what needs to happen is a lot of discussion as to the methodology of the study HR sites in their article, and a redefinition of what constitutes a "niche." I personally think that someone could make a lot of good money from creating content for specific niches - superheroes, steampunk, splatterpunk, alien invasion porn, etc... and spread that content out across many different platforms and revenue streams.

We live in interesting times.


Andrew Bellware said...

Wait -- you never said anything about alien invasion porn before. Have you been holding out on us? ;-)

Cunningham said...


I SENT you that epic script MARS ATTACKS DA BOOTY! and YOU said you read it!

Yet another example to the young ones that producers will never ever read your material.


Andrew Bellware said...

Yeah yeah -- how do you know when a producer is lying? He's TALKING! Ha!

'Scuse me, I gotta get back to this model who's waiting for me in my hot tub...

S. Harlan Cone said...

The trick is getting close to that success without being Joss Whedon or Felicia Day.

I mean, I'm gonna try. But I'm not holding my breath on it. :)

Cunningham said...

Well to be fair and very very honest - Felicia Day wasn't "Felicia day" until she launched THE GUILD and had it running for a year.

Quit fucking deifying these people. They are human beings. Respect and honor their work, their craft but quit thinking they have some magic formula, please.

The formula is called hard work. Persistence. Dedication. Networking. Mentoring. Development.

It didn't happen overnight for them either.