Wednesday, May 19, 2010

Not PMD, MPB...

Jon Reiss has a nice blog post up regarding his newly conceptualized position of Producer of Marketing and Distribution that bears a look-see:

 This is why last autumn, just before sending Think Outside the Box Office to print, I came up with the concept of the Producer of Marketing and Distribution or the PMD. I gave this crew position an official title of PMD because without an official position, this work will continue to not get done. I gave this position the title of producer because it is that important. (For someone learning the ropes, you can start them at coordinator then move them up to associate producer and so on).
 I have to say that this is a position I've been holding for years now, and I'm glad that someone has formalized it with a title.  I'm still the MPB though as my focus isn't just movies, but media.  Here's what Reiss says will be the PMD's duties on a production:

Responsibilities of the PMD include:

1. Identify and engage with the audience for a film.
2. Development of a distribution and marketing strategy and plan for a film in conjunction with the entire team.
3. Create a budget for said plan.
4. Assemble and supervise the necessary team/crew elements to carry out the plan.
5. Audience outreach through organizations, blogs, social networking, online radio etc.
6. Supervise the creation of promotional and (if necessary due to the lack of a separate transmedia coordinator) trans media elements: including the films website script and concept for transmedia, production stills, video assets – both behind the scenes and trans media, promotional copy and art.
7. Outreach to potential distribution and marketing partners such as sponsors, promotional partners, various distribution entities, publicists.
8. When appropriate, engage the distribution process as designed.
9. Supervise the creation of deliverables.

 We live in interesting times.

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