From Cynopsis:
" Warner Bros. will be the first major studio distributing its films and TV shows over the internet via BitTorrent peer-to-peer technology, for both VOD and/or purchase. The first offerings from Warner Bros. are expected this summer with titles including Harry Potter and the Goblet of Fire, Tim Burton's Corpse Bride and TV shows including The Dukes of Hazzard and Babylon 5. The whole idea here is to move those who tend to download pirated films and shows, to purchasing. And using BitTorrent as the vehicle is also an interesting move as BitTorrent was once one of the favorite sites for links to popular pirated movies."
This is a step in a new direction.
It won't be long now for a film or show to debut via BitTorrent with advertising attached to pay for it along with VOD fees. Then a DVD set to follow with behind-the-scenes essentials making it a unique must-purchase item. They have made pirate technology and methodology "okay".
3 comments:
Why spend money hunting down thieves who aren't making any money (but costing you a lot of money), when you can use the same distribution means and better?
I think your observation of the possibility of including ads in the streams is excellent. Heck, if there are enough "product placement" revenue sources, even illegal streams wouldn't be hurting revenues so long as the number of downloads could be measured for ad billing.
Come to think of it the massive server size that most studios could afford would mean download times would be swifter from the studios, and the quality would be guaranteed.
Like I said, its a step in a new direction. Mark Cuban seems to think that the bandwidth limitations are going to catch up with us, but I'm optimistic and think that will be awhile.
Start investing in fibre optic cable companies, server farms, and other infrastructure.
Ad agencies need to step up as well and work hand-in-hand with production to solve those financing equations.
Actually CD it's both a software and a website/search engine:
www.bittorrent.com
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