Tuesday, February 06, 2007

Now This Is Freedom

What you see here is a series of subway posters promoting the OVA series FREEDOM in Japan. For those of you who aren't familiar with the term, OVA stands for "Original Video Animation" and is very much like our DVD Premiere here in the states...
Only much, much more.
OVA's have been a staple of the Japanese animation scene for many years, and have accounted for millions in revenue for the various production companies, creators and distributors that handle them. What makes FREEDOM different is that it was born out of the need of the Nissin Noodle Co. to get its product in front of eyeballs - the right eyeballs.
You can read about the whole project here. It involves direct to consumer DVDs, product placement, serials, design and promotion for it all - all the things we talk about here at DISContent.
Thanks to Warren Ellis for pointing this out over at The Engine.

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