Tuesday, February 06, 2007

In the Soup

From my friend and former Editor-in-Chief of DVD Exclusive & Video Business:

In case you want to see a different kind of world premiere for the movie "Soup of the Day," on which I was one of the producers last summer when it was an Internet serial with about 9 million views and is now making its debut in stores today as a double-disc unrated director's cut movie on DVD (Tuesday, Feb. 6 - available at Kmart, Netflix, Amazon, Best Buy and all fine retailers), click on the following to see details of the live online interactive event today (Tuesday) at 5 p.m. - 8 p.m. PT (8 p.m. - 11 p.m. ET).

BTW, I have almost nothing to do with this live online premiere but will be in attendance at what promises to be a somewhat raucous event.




Scott Hettrick


These are the kinds of things I have been talking about: making the most of the technology at hand. Let's face facts - none of us here are Spielberg nor can we command his salary and resources. The good news is we don't have to be Spielberg to get something up and in front of some eyeballs who may (or may not) appreciate it. These guys are using computers and cameras to invite you to a party tonight. Who knows? You may be intrigued enough to log on, maybe watch a clip from the serial, maybe even search out and buy the DVD. This is what showmanship is all about.

I'm not a big fan of romantic comedies, but I can see the applications and implications of all of this "off the shelf" technology and in an industry where things are rapidly shifting and downsizing, this is damn good news.

The era of the mini-studio is just over the horizon...

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