Wednesday, July 09, 2008

But How Do I Get Paid?

That's been a big question on everyone's mind regarding the web...how to make it worth your time, effort and creativity.

Well, the kids at YouTube are making it easier with this announcement.

This is not going to be easy, and there are still many details to work out, but the idea that the web will become more and more ad-supported really speaks to more and more independent producers being able to line up their own financing (outside of Hollywood) and creating their own, cool networks online.

So the theoretical independent media business models we have talked about before -- an ad-supported online release, followed by a DVD, while simultaneously releasing promotional merchandise for sale -- is a viable, stable business model (basically television's model) ...

and it is happening. The big difference is you now have access to those advertisers same as the big boys. You just have to create cool content that people will want to watch.

No - you probably won't make David E. Kelley money - but damn if you won't get paid, from several sources.

I'm giving you the simple version here, but yes, there is a future where talent and drive and networking (along with a healthy dose of savvy) will make you your own media mogul.

3 comments:

John said...

"I'm giving you the simple version here, but yes, there is a future where talent and drive and networking (along with a healthy dose of savvy) will make you your own media mogul."

I'm working on the first three, but where do I buy that savvy-stuff?

JDC

wcmartell said...

The article makes it sound more like YouTube will be placing *their own ads* on videos... which helps us not at all.

I think the key may be in YouTube links to your own webpage - where you have adverts or pay-per-view elements. Creating a serial type story with strong cliff hangers and give away the first chapter or two on YouTube with additional chapters on your own site (where you control ads on the chapters and ads in the page and might even charge a nominal fee per episode if your site catches on).

I watch TV episodes at Hulu with adverts, and it doesn't bother me much. I *do* think the ad partners will be the source of financing for webisode material.

And, maybe I read it wrong and YouTube will accept ads *that don't help them recoup their debt*.

- Bill

Cunningham said...

No -- you read it right, but monetization of the internet leads to more opportunities.

As I said -- "This won't be easy" but now there's negotiation room there. Percentages. Royalties based on viewing figures, click-throughs, what have you...

It is a major step in the right direction when the world's largest online video-sharing service wants to invite advertisers in to pay.