People look at me aghast when I tell them to put their movie up online for free. They look at me aghast when I mention merchandising and advertising and p2p networks. They look at me aghast when I tell them to forget about festivals and sending out screeners to distributors. They look at me aghast when I tell them Twitter , YouTube and Facebook will increase their sales more than a distributor or an award win.
(and if you're not on these networks, go now and join - then friend, follow or add me)
They look at me aghast when I tell them to quit living in the 20th century. To rethink what it means to be a filmmaker. To rethink what it means to be a distributor. To rethink the economics and methodologies of all of it (which was long overdue). To rethink things like copyright and user friendliness.
Would it help if you listened to this guy instead? Because seriously - if you want to survive in the next decade as a mediamaker; If you want to make inroads into the entertainment industry...
Then you are going to have to listen.
H/T to Ted Hope at Truly Free Film