Listen Up!

Heard this story this morning during the raging winds of the Hollywood Executive shuffle.
NPR talks about all of the things we talk about here - branding, audience, creating "properties" and so on...

It does not paint a pretty picture of the Hollywood business model, but points the way for indies. I am especially pleased that PARANORMAL ACTIVITY is singled out.

Ingenuity > Dollars every time. EVERY time.

It's the pulp way.