From the article:
Using cheap digital technology and even cheaper talent, the Asylum can turn around such requests in as little as four months (the Sherlock shoot — one of the Asylum’s longest — was 14 days). And though the majority of its films are sci-fi or horror, the company has lately expanded into biblical-disaster movies (The Apocalypse), teen-sex romps (18-Year-Old Virgin), and even family fare (Sunday School Musical). It’s a new kind of B movie: low risk and made to order. “I said, ‘Make me a T&A movie in 3-D,’ and they did that with Sex Pot,” says Keith Leopard, director of content acquisitions at Blockbuster. “They’re constantly delivering good little filler products for our customers.”
And for writers wishing to understand what it takes to craft one of these movies:
The Asylum simply strips away all of the lofty ambitions found in a big-budget spectacle and boils down the hot-selling concept to its essence. If the movie is about robots, you get robots. If it promises dinosaurs, you get dinosaurs. “We don’t skimp on the genre,” Latt says. “When I talk to writers, I say, ‘OK, take a three-act structure. Write your first act, your second act, your third act — let’s develop it. Let’s get it good. Now take the first and the second act and throw them away. I only want to make act three. Because that’s when the drama happens.”
The result is a popcorn movie without pretensions — or hackneyed moralizing — which many genre fans appreciate. “I will go on record to say Transmorphers is better than Transformers 2,” says Kevin DeBolt, a 36-year-old Asylum fan from Chicago. “At least with Transmorphers, you know what you’re getting into when you start watching. “
Of course, nailing the timing — not to mention making money — is greatly helped by the fact that the Asylum consults with its distributors, who carefully study the market and have a good idea of what will rent six months down the road. “There’s nothing wrong with people who have a passion project — their black-and-white coming-of-age film,” Bales says. “But it’s hard for films like that to find an audience. We’ve listened to our buyers. And when they say, ‘We need this,’ we take it seriously.”
Read the whole article. I look forward to discussing it with you.