2. It’s a book, it’s a movie, it’s… an app
Anthony Zuiker (CSI) released a “digi-novel” last year, wherein a printed book contained a URL every 20 pages; readers could enter the URL into a browser and watch a related online video. In a lot of ways transmedia storytelling to date has been mostly about promotion (The Dark Knight, for example, used an Alternate Reality Game to promote its theatrical release), but the iPad offers a different set of possibilities: instead of these experiences existing as separate, promotional entrypoints, they can all be brought together on one platform. This is not to say that a project can’t have a live component that exists separately, but the iPad will play a pivotal role in bringing together different forms of storytelling: words, still images, moving images, audio, and interactive experiences can all live together on one handheld, connected device. The iPad will profoundly blur the line between book, movie, and game, and it will do so by offering these new-media experiences for sale through iTunes as… an application. When you’re developing a cross-platform story, what happens if you can’t define your project along clear lines? Should I say it? “There’s an app for that.”
And to add my own two coppers to it - we get a work surface that's also the final display. That is, you can draw your image, manipulate it, and upload it to the store with a device the size of a netbook (and half the weight).
This is only the beginning...