You can go here for the details and a trailer via AICN.
What's interesting to me, and should be to you is how he's using the web to sell his movie. He's created a company and is selling his movies himself. He's also allied himself with websites like AICN and Dread Central that speak to his audience and is using that platform to get the word out.
Also (in his words):
“Noir is about the dark, swampy dark place in the soul where crime ferments.”
That description is very much Bulletface and it is what drew me to the material initially. I really wanted it to be, stylistically, like a contemporary version of those great B crime thrillers from the poverty gulch studios of the time like Monogram. They were shot fast (Bulletface was shot in 5 days), shot on the cheap (Bulletface cost just a bit less than $100,000) and shot with a lot of creative desperation which mirrors the plights of the Bulletface characters.
He's also offering the audience an exclusive bargain when they purchase his movie. These are all techniques that you would do well to emulate should you choose to DIY.