Instead of looking at the streaming service’s title count, Hastings urged analysts to think about how many of Netflix’s users are streaming video to determine how successful the service is. Netflix said on the call that about 48 percent of its subscribers used the Watch Instantly service in the fourth quarter, compared to 41 percent in the third quarter and 28 percent a year ago.
“What you really want to ask is, ‘When are we going to have two-thirds of our subscribers streaming? When is the content so good that two-thirds of our subscribers choose to stream?’” Hastings said. “The answer to that question for you, I would guess about one and a half years, just based on current trends of what we have seen growing.”