In my post "Digital Neanderthals" I lamented the fact that many people in the motion picture / entertainment industry are not reformatting their key art for this new digital age. Some of you asked, "Is this really necessary?"
Yes, it is... see?
Connected devices that share with friends... this is going to affect all sorts of things. Delivery, ratings, marketing, finance, production, creation and development.
Please notice that the Comcast application doesn't use the key art for GANGS OF NEW YORK (at 1:24 in the video) on its main page. It uses a 16:9 image from the movie. Note also how small and insignificant the thumbnails look on the menu screen (0:43 ). It's the last thing you want - people thinking your movie looks insignificant. It's a good thing this is the IPad application and not an IPhone application or the art would be even smaller. Sadly, the only art I can read clearly is LEAP YEAR.
The way we watch and connect with movies is changing.
So should their key art design... and yeah, everything else.