From Content Agenda:
"Even though NBC has been wracked by huge layoffs and a tanking economy, the network’s digital division will start shooting a pilot this week for an online late-night talk show, one of nine planned Web shows for 2009. "
Full story here in TV Week.
So, as NBC scales back its TV network, it works to bolster its web presence...hmmmm.
Showing posts with label NBCU. Show all posts
Showing posts with label NBCU. Show all posts
Tuesday, December 16, 2008
Wednesday, July 09, 2008
Thursday, February 21, 2008
But of Course, It's ONLY Promotional....
NBC and CBS have announced they are streaming television shows across their web portals.
I am not certain if these shows pay residuals anymore, which is a win for the corporations as they will be paid (via ads) to put these episodes online and use the interest to spur home entertainment sales. So yes, it is promotional... but promotions pay too.
That's why I have always found that "it's promotional" argument to be a load. They are promoting the shows so they can sell them in a variety of other media.
In other industries they call that "business."
I am not certain if these shows pay residuals anymore, which is a win for the corporations as they will be paid (via ads) to put these episodes online and use the interest to spur home entertainment sales. So yes, it is promotional... but promotions pay too.
That's why I have always found that "it's promotional" argument to be a load. They are promoting the shows so they can sell them in a variety of other media.
In other industries they call that "business."
Wednesday, January 30, 2008
Big Honkin' News...
Pay attention to this.
This speech, if not the actions after it will have major effects on the television business.
Baby steps, but steps nonetheless.
This speech, if not the actions after it will have major effects on the television business.
Baby steps, but steps nonetheless.
Subscribe to:
Posts (Atom)