Tuesday, June 29, 2010

Pulp Philosophy: Create a Damn Good Onion!

Every night before bed, I watch around an hour of television and then settle in under the covers with a book or comic.  I find that in most instances I can feel the sleep overcome me in about 15 minutes and I pull off the spectacles, close the tome and turn out the lights.  This is the general routine that keeps me relatively sane and well-slept.

But there are those occasions where I've watched a show and/or read a book and I am instantly charged with enthusiasm to keep watching or reading until I'm finished. It's rare, but it does happen.  When it does I take note and file it away in the brain pan.  After all, as writers/ creators we are sponges whose mission is to take in and squeeze out a filtered version of what we've ingested.

In keeping track of these events, I've found that a definite pattern emerges - especially when it comes to modern genre fiction, that is built upon all that has come before.

The point is that I'm finding that the best fiction media - movies, TV, books, comics - is based on the structure of an onion.

(No, I have not been watching too many episodes of TOP CHEF or KITCHEN NIGHTMARES)

Let me explain:

We've reached a point in our culture where our genre media is fully cataloged and is accessible 24/7. I can find out any bit of trivia or access a work using a simple wifi connection.  As a result we have a generation or two with a large knowledge base when it comes to the variety of genre media.  We've all seen or know of just about every genre book, comic, game or tv show and movie.

We are really hard to surprise.

So what's come about is that creators are using that knowledge base against us and subverting...no, that's not right... redesigning our expectations to create multiple layers of meaning, depth and breadth to their works.

Now this isn't new, but it is being done in new ways and more frequently. Chaucer and Shakespeare used tropes that were available to them (example: the metaphorical rose motif to signify a woman's genitalia), but in this case creators are using other creators' works more and more to create a greater cultural context.

What's interesting to me is the pop culture metaphors being employed as a means to add meaning and engage the audience.  These pop culture land mines again add new layers of fun and taste... yes, just like a good onion.

Okay Bill - WTF are you talking about here? Give us some examples!

I was reading Alan Moore and Kevin O'Neill's genuinely excellent LXG: Century 1910 and kept finding new layers to the story thanks to the careful placement of bits of pop culture within the context of the story.  As I saw more elements to the story come into play working in characters like Carnacki and Raffles as well as dates, and the whole of the Three Penny Opera, I began to appreciate the depth of the story in new ways.

Page after page of new story elements came in to create one big blooming onion.

A recent episode of LEVERAGE directed by our pal, John Rogers and written by Geoffrey Thorne had another layer to it that made me laugh out loud. Specifically the computerized security system for the building Parker broke into was called a Steranko.

(Again, you didn't need to know that Steranko the comic artist was once an escape artist, but if you were in the know it added a whole new layer of meaning whenever they mentioned the term).

Now what's really good about both of these examples is the fact that in both cases the additional layers of meaning were left to the audience member to uncover.  They weren't called out to be this monstrous "look how clever we are" moment, but rather were the product of being good sponges. Taking in knowledge and filtering it properly.

(and there are more tidbits in both so I would suggest a rerun of Leverage and a reread of Century:1910)

And if you're in today's genre media game it makes sense to add new levels of meaning to your audience in order to engage them... to add the layers to the onion. It allows you to 'shorthand' and concentrate on plot knowing that certain character or tone elements are set in the audience's mind (if only on a subconscious level). It allows you engage your audience, and it allows you to mine the vast library of culture that's available at your fingertips stroking your keyboard.

Just be subtle about it.

Thursday, June 24, 2010

Warren's and Cully's Pulp Comic Goes to Big Screen


In an era where there are many adaptations of works from other media - it's incredibly refreshing and invigorating to see an interpretation of an existing work that not only captures the essence of that original work, but adds substantive story value to it.

I am very excited to see this movie... on the big screen.

(I don't get to say that much these days. Bravo, Team Red)

Friday, June 18, 2010

Yes, This IS What a Film Market Looks Like




Oh, and MEGASHARK V. GIGANTOSAURUS...from our friends at The Asylum.

Tuesday, June 15, 2010

Rethink UNTHINKABLE and Make Some Lemonade

Well, it happened (again).  Pirates acquired a copy of the movie UNTHINKABLE and posted it on the web for all to see. Now producer Cotty Chub is asking around for ideas on how to make the downloading model work for his $11M film.

You can read details here at the LA Times Blog The Big Picture.

So I asked myself, "What would you do if someone posted your $11m flick online without your knowledge, you Bastard?"

And as I read through the  Patrick Goldstein piece outlining what happened, I found myself thinking, "Well, quite a lot actually!"

I can understand why the studios and most producers are flummoxed by piracy and the digital arena as a whole.  To be honest they aren't nimble enough to come up with lightning-fast strategies to deal with the lemons they're dealt.  Their organizations are too big, too bureaucratized to function that way. 

Don't get me wrong - when a decision is finally made, the studios bring a lot of resources to bear (meaning firepower) to tackle the problem.  The rub is that by the time they act - the pirates have already moved on to the next thing.  They are grains of sand slipping through fingers - they can't really be caught effectively.

But back to the situation: UNTHINKABLE the $11m thriller has been pirated and is out on the web.  What do we do to make money on the DVD release (because there was no theatrical), and get a worldwide retrun on investment?

Here's my list of top things to do:

- It's already out on the web, so do the better thing and publicize the fact that the DVD has bonus features discussing the issues surrounding the story.  You already have an audience that is interested (they're chatting away on the IMDB Pro Boards) so start to leverage them.

- Put your own version of the film out on the web... with advertising for upcoming releases and a special promotion code for a discount if you purchase the DVD through Amazon. This is legit. Not a way to trap email addresses or get revenge on people who streamed your movie on their computer.  This is a way to get your audience to buy your movie(s).

- Stream the movie on Sony's Crackle.com site (or Hulu) ... with advertising.

- Bring the movie to SXSW or some other festival or event and screen it with the persons involved in the making of the movie. Bring in experts on torture.  Tie in to local political groups and get their support (and their email lists).

- Yes, put the movie on Itunes anyway - even though it's already on the web for free. A lot of people will only buy from reputable sites like ITunes / Netflix / Amazon.  You have these massive organizations / infrastructure that want to sell your movie. Use them.

- Create an email marketing campaign to get people discussing the subject of torture.  Email and web marketing strategies work well for this company.

- Sell the screenplay with extensive notes from all involved - writer, producers, director, actors, etc... put it on Kindle, Epub and print.

There's a lot of things to do. I'm just thinking of these off the top of my head.

But bottom line is you can make some tasty lemonade out of this situation and give your film a longer life than you initially thought.

I leave you with this from Goldstein's blog post:

"The responses have been fascinating, though I suspect they might also be profoundly disturbing to studio executives bent on protecting the windows model of releasing a film first in theaters and then on home video, all long before copies are available for downloading. Some viewers said they use downloading as a screening process to determine which movies they are willing to buy. Others suggested that studios embrace an iTunes model, with movies costing $2 or $3 to download. But everyone wanted the movies right away, not long after their theatrical release. And hardly anyone had any qualms about watching a pirated copy of the movie on the Web. It was certainly hard to find any enthusiastic supporters of the DVD model, since many consumers resent having to sit through the endless piracy warnings and trailer-ads that crowd the front of every new DVD."
If there's any moral to this story, it's that a new day is coming to the movie business, regardless of whether it's prepared for it. "We've got to come up with a new model, because the old one just isn't working anymore," says Chubb. "You just can't fight against a model where the movie is available for free. People clearly want to download movies online, so it's time we figured out how to get some money out of it." 



Friday, June 11, 2010

Jon Molly Gets THE COMMUNE

As outlined here, Jon Molly has won himself the signed copy of THE COMMUNE DVD from our very own Lis Fies.

Congratulations, Jon!

So when you read Pulp 2.0 -- YOU CAN WIN COOL STUFF !

The Bells, The Bells...

I just gave an opinion to a potential client that effectively said, "I don't think you should go down this path. Here's why. If you do decide to go down this path, then I'm going to have to respectfully decline being involved." 

I am generally loathe to do this sort of thing, because jobs ARE hard to come by in the unemployment capitol of America, but I just can't see myself spending two years doing something I know is wrong (misguided is probably a better word), and having to fight the whole way.  I had to view the project objectively, and just ask myself, "Is it worth it? Is this going to help me reach my goals? Am I going to learn something that will help me later?" 



If the answer is ever a "No" or a "maybe" it's an alarm bell. I'm a firm believer in doing all you can to make money, but if it isn't worth it - it isn't worth it.  Fix your eyes on the point you want to be at and work your way backward to where you are now.  Don't let anything take you off the path you want.

And when you hear alarm bells - pay attention.

Wednesday, June 09, 2010

What Widescreen Key Art Gets You...

Picking up on the conversation from this post, I want to talk about what widescreen key art gets you in today's digital age.

So we have two forms of key art these days that are being seen by audiences:

1. Traditional print key art  -  vertical in orientation. Generally in the 29 x 41 range.  Designed for the poster format but used for ads, sell sheets and other print materials.

You must stop and nod your head up and down to get the full impact of the artwork. It is not designed to fill people's field of view if said person is walking by. 









2) Then we have the variation on this which I like to call "widescreen key art" , but could just as easily be called "wallpaper"  (a nod to digital) or "Billboard" ( a nod to very effectively placed and formatted advertising).  Two examples are below:














and this:






Notice how they fill your view?

If you were to walk by this on the street or in the theater it would more likely catch your eye because of the duration of its occupation of your field of vision.

It's big.

And damn if (subconsciously at least) it doesn't mean "this is a big movie."


Even if you are going to watch that movie on a screen that's this small:






Filling the frame with interesting stuff for the audience to focus on:

Story, color, movement , texture, momentum...

and make sure that frame fills their field of view.

Hey! It works for billboards...

Edit to Add: I am just now recalling something my pulp web bastard Chris Sharpe said to me: "When people look at a 3-D rendering of a book they are more likely to buy off the website."  Consider widescreen key art to be the equivalent to 3D book art. Wider view that seems epic and real.  

Tuesday, June 08, 2010

Pulp Philosophy pt. 9,999,876

Do you know what my favorite part of the game is?
The opportunity to play.
-Mike Singletary

 Don't let what you cannot do
interfere with what you can do.
-John Wooden

When someone tells me there is only one way to do things,
it always lights a fire under my butt.
My instant reaction is, I'm gonna prove you wrong.
-Picabo Street

The Future Mrs. Mad Pulp Bastard

Courtesy of Warren Ellis here.

If this is wrong, I don't want to be right.

There, I've said it.

If you need me I'll be in hell.

Monday, June 07, 2010

Steve Jobs Just Changed All of Our Jobs...Again!

HD capability on Iphone...

Camera and IMovie software on a 4G network IPhone...

IPads able to read PDF's...with full support for tags, bookmarks, highlights, etc...

D2Video, D2DVD... and now D2IPad... for pulp books, games and movies.

It seems that technology is finally catching up with us here in the future.

(But I will not rest until I get my jetpack. I NEED a jetpack)

Now get out there and put your imagination to work!

(Oh, and BTW - I'm working on a way for you to do just that)

Digital Neanderthals! The Evolution Has Already Happened!

Recently I posted a couple of rants regarding the lack of urgency on the part of several indie clients to reformat their key art for the 21st century's wired world. You can read them here and here.

In response, I received a couple of emails that can be summarized thusly:

'We're not going to be doing any reformatting in the near future as A) we really aren't required to in our delivery packages we provide our digital carriers, and B) we're still a few years off and have plenty of time to reformat everything.'

Guess what?

You're not a "few years off."

It's. Happening. Right. Now.


Widescreen images are being used on Hulu and elsewhere.














Now ask yourself:

If these were indie movies with few or no stars in them, would they sell the movie we've made?  (I included the STARSHIP TROOPERS image as it seems to exemplify the movie, and gives you a direction toward what I'm talking about)

If you didn't know who Tom Cruise is (was?), or that DR. STRANGELOVE is a classic, these would be - and I am using this term lightly - lackluster sales tools.

Add to this the idea that someone else who doesn't really give a damn either way (the web designer makes the same rate per hour) has an impact on how your movie is seen and it's not a rosy picture. People judge a book by its cover and a movie by its key art.

And in our wired world of tomorrow TODAY that affects your sales. Especially when its all done on a royalty basis.  Screenwriters and Directors and Actors who struck for a slice of that digital pie?

You are getting hosed because someone can't be bothered to protect their investment (and yours). It affects your bottom line because this sort of short-sightedness leads to added expenses later on (which of course, will be charged back to the film and affect your royalties / residuals) 

And just like when movies' key art was reformatted for DVD covers this will happen, excuse me, IS HAPPENING. Be the one to take control and present your movies to the audience with the most sales value.

Next time: What properly formatted key art gets you. 

Pulp Thought for The Midnight Eye

Adriano Barone - a friend of the blog from Italy - sent me a link this morning regarding the Japanese V-Cinema industry that I thought I'd share with all of you. In particular, one passage in a review of ZEBRAMAN 2 caught both Adriano's and my eyes:

"This industry has become increasingly polarised, with more higher-budgeted productions that rely on formula and commercially viable concepts on the one hand, and more very under-funded struggling independents on the other. Today, the middle ground that spawned a film like Dead or Alive simply no longer exists. The yakuza genre has essentially become dormant once again - it certainly will never again be what it was during the 1990s. Production and distribution companies from that middle tier are going bankrupt at an alarming rate."


It's not pretty and it's certainly convoluted, but it points a way toward a possible future for media.  Part of the problem of the middle ground markets for indie films falling away is the belief on the part of the companies that there would always be a middle ground. 

Hollywood and its indie offshoots has always been notorious in its ability to run something into the ground, wring every last penny out of it and discard the dried husk (One too many cliche's this morning guys, sorry).  Then they move on to the next big thing.  They don't develop new markets until a gun is absolutely, positively pointed at their temple and the hammer is pulled back. 

But life doesn't work like that does it? 

I am bullish on new technologies and platforms to get movies into the hands of consumers.  I don't think that's going to include theatrical exhibition unless you've made a movie for over $5M. I just don't see the return on investment being equal or greater than cost.

(Of course I'm the guy who, if given $10M would make 10 movies for $1M each instead of one movie for that $10M). 

So, the key is to move onto other platforms and systems and develop them yourself before you are forced to do so by market condition and you're trying to save your job.  The old saying applies here:

The time to look for a new job is before you need one.

Friday, June 04, 2010

Free Audio Pulp: PEARL PIRATE

From the folks at Golden Age Stories comes an audio sea adventure, "Pearl Pirate" from L. Ron Hubbard.

Here's the link:

http://www.goldenagestories.com/newsletters/downloads/pearl-pirate-free-download.mp3

(paste into your browser)

The print version can be ordered here

Wednesday, June 02, 2010

I Dub Thee Locutus of Borg

Congratulations Sir Patrick Stewart, Knight of the Realm.

(No, that's not a World of Warcraft thing)

Report From Them That's Doing It: CHANNEL MIDNIGHT

Way back in the day, I used to read THE MOTHER EARTH NEWS and one of my favorite columns was called Report From Them That's Doing It.It was a profile column where they would shine the spotlight on people who were out there living their dream. In the case of ME News it concerned people who built their own homes and lived responsibly using alternative methods for food production, energy and shelter.

Well I've appropriated that title to let you know about Channel Midnight Releasing, people who are distributing their films themselves.  Creating their own sustainable business model for their creative work.  From their press release to me several days ago:


Hello Friends,

We are really excited to announce a partnership between our production company The Work Room Productions (Lisa Wisely & Chase Tyler) and James Felix McKenney’s MonsterPants Movies. As both companies plan on making more independent films in the near future, we decided to create a small distribution company called CHANNEL MIDNIGHT that would be responsible for getting those films out into the world. We are excited about all the opportunities and methods that are now available to filmmakers and we plan to take full advantage of them all.  

We will be putting a completely re-mastered version of Jim’s first feature CANNIBALLISTIC (complete with bonus scenes including the short film WAKING DEAD) this Fall and we are pleased to announce the release of fellow filmmaker Nathan Wrann’s BURNING INSIDE right now.

As I am sure you could imagine, we don’t have a gigantic marketing budget to push this movie so we’re turning to friends and colleagues to ask for help.
Please help spread the word about BURNING INSIDE and Channel Midnight.

·         You can find more about Channel Midnight and find Burning Inside DVD is available for sale on www.channelmidnight.com
·         T he DVD is also available on Amazon.com here http://www.amazon.com/BURNING-INSIDE-Michael-Wrann/dp/B003MHMU88/ref=sr_1_1?ie=UTF8&s=dvd&qid=1274735362&sr=8-1
·         Digital download of the complete film is available on our official store at http://www.monsterpants.net/channel/shop.html
·         The movie can be rented on YouTube http://bit.ly/BI-YT
·         Mobile and other streaming rentals/VOD are coming online over time.

The film has gotten fantastic reviews (see highlight below). Please see visit our news section for the most up to date information and reviews. http://channelmidnight.blogspot.com/

We also started an affiliate program. If you have a website or blog and would like to post some banners to support the movie, you can actually make money. Visit this to find out how the program works and please feel free to email me if you have any questions. http://www.monsterpants.net/channel/affiliate.html

 If there is anything you can do to help spread the word, please do. We also have a discount code for friends and family, feel free to use the discount code REVENGE2010 on the Channelmidnight.com store.

What the reviewers have to say about BURNING INSIDE:

"impressive...writer-director Nathan Wrann unleashes an unsettling psychological mystery, imbues his story with a unique look and pace and works wonders... a challenging and altogether harrowing experience for discerning horror fans."

- Steven Puchalski, SHOCK CINEMA

“BURNING INSIDE is a raw and grinding midnight movie, unsavory grim in parts then slowly contemplative.”

- Marcus Stiglegger, DEADLINE MAGAZINE

"There is an awareness of filmmaking as a storytelling medium at work here that you will not find in a multiplex... A wholly original and daring piece of cinema. It's rare that acting, cinematography and editing work in such perfect harmony to create something this unique... Highly recommended to lovers of smart films."

- Greg Lamberson, FEAR ZONE

Please spread the word and thanks for your continued support!

Best,

Lisa, Chase & James

Pulp 2.0 Is Now On Kindle

In my never-ending quest to:

A) Test the systems and mold the internet to my pulpy will...
B) Provide you with news you can use to make your own media...

I have added my blog to the Kindle blog service from Amazon.

You can subscribe here.

Please tell all your friends to subscribe to my pulpy content via their Kindle device. I will be gearing a few upcoming posts toward this new media device, and will include some Kindle-specific content to download.

If you don't have a Kindle - you can buy one here:

Why Put the Pulp Into High Gear?

I'm a big advocate of momentum when it comes to media production. I've found that too many people sit back and take it easy when it comes to writing or filming and end up with barnacles on their work.  On the flip-side there are people out there who go with the flow, and are able to keep a consistent level of work going.  Is their work perfect?  No, but what is?

The one aspect of being swift when it comes to your media creation is the opportunity to capitalize on a trend and leverage your content to those looking for the same.  it's a balance between being both prescient and quick. Take Leverage for example (pardon the pun). Many of the stories they've researched for their show have ended up as headlines in the papers - right as their show airs.

This leads us to a situation outlined by Charles Crumpley in the LA Business Journal:


"I did a little market research last week. I asked my 9-year-old daughter, Katie, to play around on the Monster High website and then tell me what she thought. I didn’t tell her why. After a while, she announced, “Not bad.”

Would she buy Monster High clothing? “Yeah, maybe.” Books? “Definitely the books,” she nodded. How about a Monster High Halloween costume? Her face brightened. “Yes!”
And dolls? Would she buy the line of dolls? She looked at me as if I hurt her feelings. “I’m a little too old for dolls,” she said, explaining an obvious reality to a slow-witted dad.

And when I told her that the Monster High movie won’t come out for at least a year or so, she seemed disappointed, confused even. You could see in her expression the question, “Why would they wait so long?”

On the one hand, I presume Mattel has done a good deal of expensive research and knows what it’s doing. But on the other, I have to believe that if it wants to reach tween girls with Monster High, Mattel should speed up the movie and seriously downplay the dolls. I mean, that just seems like another obvious reality."

Bottom line: Don't wait around. Don't overthink it.  Put your imagination to work.

Or else you'll be left waiting.

Pulp Filmmaking: Tech is no Excuse. The Answer Lies in Perspective

The only thing separating a bad production from a good production is the level of commitment from the filmmaker. It is not dependent on the budget. The availability of the technology and the knowledge is equal.

Example below: 





So when someone sends me a link, or a screener and says, "Well, we didn't have access to this or that," or "We couldn't fit it into our budget," I have to be a bit skeptical, especially since they are so many really skilled people across the world sharing their experience.

So, since the tech and knowledge base is equal -  the difference has to be with the story you're telling, and the POV you're using to tell it. Work on those aspects. Hone it down to the bone so you've crafted something that's both immediately familiar, yet unique.  A good example would be Dr. Horrible - a melodramatic superhero story told from the perspective of the supervillain.

From the feature film side - I would say the upcoming Splice is a good example of a movie that takes a familiar, accessible premise and gives it a new perspective.  Frankenstein by any other name...

But that POV has to also extend to how you distribute the film. It has to be unique as well, so it has the best chance to reach its intended audience.  With more and more people purchasing Ipads, Iphones, PSPs, PS3s and so on, the opportunities to get your film directly to your audience has never been greater.

So if you want people to respond to your work, step back and give it a new perspective. Then go out and research all of the FREE tools you can use to realize it. 

They're out there.

(video found via Pleasure for the Empire)

Tuesday, June 01, 2010

Recap: Rockin' Comic Con

As previously noted, I and some like-minded indie geek types gathered together at the First Annual Rockin' Comic Con. As far as conventions go this one had some plusses and minuses, but overall it was a fun experience that I hope gains more ground and support next year. 

The general tone of the convention was one that tried to cater to those who want to be in the entertainment industry (movies, comics, games, etc...) in some way, shape or form. Many of the panels were geared toward that "This is How I Did It" aspect, and many of the creative participants were there to discuss same. There were makeup artists, producers, writers and of course, yours truly. There was a 'homegrown' vibe that was good to see. 

There was plenty of room in each panel so that questions could be asked and answered, and I walked away from my Indie Horror panel with the feeling that the audience got something out of it - that we gave straight answers to sometimes difficult questions (How do I raise money?). This indie horror panel was great for me because I not only got to sit next to good friends like Don Glut and Bill Winkler, but I was able to finally connect with guys like Randy Carter and Ted Newsome who I know primarily from our online conversations.

The frosting on the cake however was getting to meet and talk with one of my indie filmmaking 'heroes', Larry Cohen.  He's such a fun guy and eager to learn about how the indie side of the business has changed since he gave us movies like  Q, IT'S ALIVE 1-3, MANIAC COP 1-3,  THE STUFF and others.  He also tells the best stories of how certain movies came together.  It was like sitting next to film history. 

I was grinning ear-to-ear the whole time.

There were some interesting booths in the exhibit hall, and I can see many opportunities for vendors to sell their wares at next year's convention.  RCC is an intimate event and should remain so to provide the best value to its attendees and guests (IMHO). That's not to say there isn't room for improvement and expansion, I just wouldn't want this to become something so huge that you couldn't get that personal experience.

It was nice for people to come up after a panel to ask more questions, digging deeper into the subject they are definitely passionate about.  I think that's a big plus in RCC's favor.


Convention highlights and thoughts:

It was nice to be able to jump on the Metro gold line and be within three blocks or so of the convention. Old town Pasadena is a great stroll.

There's a huge gulf between studio films and Indie media. HUGE.  It's a totally different mindset that was made clear to me on our SyFy and Mockbuster panel. 

(and if you buy me a drink, I just may tell you a story or two about that gulf )

The RCC needs to get more organized.  Better schedules, more focused panels and more exhibitors in the halls. This will happen.

Fans are really eager to learn the practical stuff from working pros, and not just the pie-in-the-sky stuff (though there's still plenty of that).  To paraphrase Uncle Jim's recent post - they want to master this stuff, and make their own. 

If they have this convention next year - I will have a Pulp 2.0 Press booth.


Pirates don't sing any better when they sing louder. 

It was good to see buddy, Mark Kochinski who's doing VFX for The Asylum.

Stan Lee must have a portrait that ages locked away in a vault somewhere.

Dude with the Ultimate Captain America costume?  You rock.

Hi, Sam & Kevin (I hope I got those names right). Glad you had fun on our panel.

Thanks to RCC, Eric Forsberg and Robin Rowe for organizing our panels.

See you next time!